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Copy Patek Philippe Watches Kinetic (Automatic) Japanese Miyota White

Copy Patek Philippe Watches Kinetic (Automatic) Japanese Miyota White Patek Philippe SKU: HR08753 In Stock

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$203.65 $325.00

37% OFF The most affordable price and discount

- + Add to Cart Free Shipping 100% Quality Assurance Fast Delivery Price Match Guarantee Customers Who Viewed This Item Also Viewed Knockoff Patek Philippe Watches Kinetic (Automatic) Leather USD $584.02 Fake Patek Philippe Watches Leather Gold S USD $699.22 Copy Patek Philippe Watches Kinetic (Automatic) Japanese Miyota White USD $203.65 1:1 Patek Philippe HR15100 Flip Clasp White Women Watches USD $625.33 Product Description for Copy Patek Philippe Watches Kinetic (Automatic) Japanese Miyota White Category Watches

Brand Patek Philippe

Series Complications

SKU HR08753

Sale Price 203.65

Movement Kinetic (Automatic)

Quality Japanese Miyota

Band Type Leather

Watch Clasp Buckle

Color Black

Dial Color White

Shipping Size S

Case Polished stainless steel case

Back Stainless steel rimmed transparent snap-in back with Patek Philippe Geneve inscription

Bezel Polished stainless steel bezel

Crown Polished stainless steel cutwork crown with Patek Philippe logo and rectangular push button crowns on either side of it

Bracelet Black crocodile leather strap with heat embossed Patek Philippe stamp and polished stainless steel hook-buckle clasp with Patek Philippe engraving

Glass Sapphire Crystal

Diameter 53 x 42 mm

Bracelet Length 210 x 22 mm

Case Thickness 14 mm

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patek philippe geneve copy Copy of Patek Philippe No description by Flavio Froehli on 22 August 2016 Tweet Comments ( 0 )

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Transcript of Copy of Patek Philippe Business Mission
Situation Analysis
Swot Analysis
Patek Philippe
'You never actually own a Patek Philippe.
You merely look after it for the next generation.'
'Begin your own tradition'
'The success of Patek Phillipe is based on family values and heritage.'
'Patek Philippe – Timeless'
'One of the world’s most prestigious watchmakers.'
'Something truely precious, holds it's beauty forever.'
'Our visuals show fathers introducing their sons to the world of Patek Philippe.'
'
The world is getting smaller for our business - and we want to keep it that way'
“the Rolls-Royce of watches”

'To provide lasting value in both material and emotional concepts; through endearing quality of the design reflecting the pursuit of Patek Phillipe perfection"
"We will continue to make 50,000 pieces a year, even though demand is 10 times that because I won't compromise the quality or exclusivity of our product." - Thierry Stern

Phantom embodies a timeless elegance, extremely similar to Patek Philippe's heritage and quality of their luxurious timepieces; the perfect collaboration. - Giles Taylor, Director of Design.



Which way is best?


Product
Watches and Cufflinks
Strength
The quality and exclusivity of Patek Philippe
Weakness

Takes a long period of time to actually manufacture the watch and distribute to the customer

Price
10,000 to 50,000+
Strength

As Patek is classed as a super luxury watch brand, the price is near enough normal for this category
You know you are buying a good quality time piece and reassure the customer that it is a genuine product rather than that of a cheaper counterfeit watch found in the black market in Asia.
Weakness
Prevents the customer base to expand into all income markets as an average earning individual does not have the disposable income to spend on a Patek Philippe watch.

Distribution
Over 500 stores worldwide.

Promotion
Back of magazines (CAR)
Strength
We are reaching their target audience.
Weakness
It is their only form of visual awareness


Internal Audit

Demographic
Age – 35+ (mature and established individuals)
Life Cycle- Upper Class (Typically Business Men)
Gender- Traditionally Male orientated however in recent years Patek Philippe have slightly diversified to women.
Income – unlimited disposable income
Geographic
-Mainly Asian countries and select parts of Europe
Psychographic
Social Class- High
Life Style – Luxury business style, used to the wealthier things in life
Behavioural
Occasion – business meetings/meals, business trips events etc
Benefits- makes a statement/impact, timeless, passed down through generations and products are repaired irrespective of when the product/model was bought.


Target Profile
Marketing Objectives

Concentrated target marketing approach is taken so that we are focused on only one segment.
We will focus on high class business men with families to carry on the tradition of Patek Philippe to the next generation through incorporating our clock face into a Rolls Royce car. Thus creating a new type of family heirloom our customers crave.

Evaluating marketing segments- as we are combining Patek with Rolls Royce we are entering a whole new market therefore there will be no competition. However now we will have to take into consideration the needs of the customers of Patek Philippe and the new Rolls Royce consumers.
Patek Philippe are aware that we have very specific exclusive customers and we focus onto this and the high emotional value we bring.
Our target customers come to Patek Philippe for its exceptional workmanship and high emotional value that the watch provides. (Patek Philippe SA, 2012a). Our target segment is totally characterised by our customers and their willingness to invest a large amount of their money to acquire one of our traditional elaborate wrist watches of high emotive value. To do this we emphasise on our heritage and the emotional bond it brings to generations.

Targeting
Positioning/Perceptual Map
Ansoff's Matrix
BCG
Strategy
Offensive Strategies
We use a Bypass attack as a strategy to gain market share and attack competition, collaborating with Rolls Royce allows Patek Philippe to move into an area where competitors are not active.
Defensive Strategies
The defensive strategy we have undertaken is the mobile defence as we have switched into a new area of interest to keep the brand up to date with new trends and to retain market share


If we do not reach our objectives and they are invalid we will allow Rolls Royce to promote in their own showrooms to create awareness of the Patek Philippe collaboration and to promote directly to Rolls Royce potential customers.

Contingency Plan
How can we ensure arrival?
1st year
Centrefold
• Full page, four colour ad in Forbes: £210,000x6=£126,000
• Full page, four coloured in car: £212,000x6 = £1272,000
• Full page, four, coloured ad in yachts= £200,000
• Front cover of Patek own magazine £20,000
• Full page, four colour ad in Patek: £ 10,000x12=120,000
Total cost=£2,872,000
• Web design in Patek Phillipe site= £1,500,000
• Letters to current Patek customers= £100,000
Totak cost end of year one= £5,372,000

2nd Year
• Link with rearch manager about enquiries made, 5 staff required to reply to emails/phone calls about what ad was most effective: £27,000x5 (£162,000)
• Full page colour ad in Forbes April edition 2016 (launch month): £210,000
• Full page four colour ad in Car: £212,000x12= £2,544,000
• Full page four colour ad April edition in Patek Philippe= £200,000
• April front cover of Patek= £20,000
Total cost: £3,136,000
End of year 2= £3,759,335
• April 2016: prototype will be launched and people who are intrested can start to order
• 2 launch places: Abu Dhabi- Yas Viceroy = £253,075
Monaco- Terrasses de Frontvielle= £370,260
• Other expenses: £500,000
Total cost: £1,123,335

Year 3
• Full page colour ad in Forbes: £210,000 x6 =£1,260,000
• Full page four colour ad in Car: £212,000x12= £2,544,000
• Full page four colour ad in Patek Philippe= £200,000x6=£1,200,000
Total cost: £6,004,000

Total cost overall = £16,268,670
Budget allocation = £20,000,000

How might we get there?
Marketing Programmes Full transcript More presentations by Flavio Froehli Copy of Copy of Patek Philippe

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Patek Philippe No description by abi grieveson on 30 April 2014 Tweet Comments ( 0 )

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Transcript of Patek Philippe Business Mission
Situation Analysis
Swot Analysis
Patek Philippe
'You never actually own a Patek Philippe.
You merely look after it for the next generation.'
'Begin your own tradition'
'The success of Patek Phillipe is based on family values and heritage.'
'Patek Philippe – Timeless'
'One of the world’s most prestigious watchmakers.'
'Something truely precious, holds it's beauty forever.'
'Our visuals show fathers introducing their sons to the world of Patek Philippe.'
'
The world is getting smaller for our business - and we want to keep it that way'
“the Rolls-Royce of watches”

'To provide lasting value in both material and emotional concepts; through endearing quality of the design reflecting the pursuit of Patek Phillipe perfection"
"We will continue to make 50,000 pieces a year, even though demand is 10 times that because I won't compromise the quality or exclusivity of our product." - Thierry Stern

Phantom embodies a timeless elegance, extremely similar to Patek Philippe's heritage and quality of their luxurious timepieces; the perfect collaboration. - Giles Taylor, Director of Design.



Which way is best?


Product
Watches and Cufflinks
Strength
The quality and exclusivity of Patek Philippe
Weakness

Takes a long period of time to actually manufacture the watch and distribute to the customer

Price
10,000 to 50,000+
Strength

As Patek is classed as a super luxury watch brand, the price is near enough normal for this category
You know you are buying a good quality time piece and reassure the customer that it is a genuine product rather than that of a cheaper counterfeit watch found in the black market in Asia.
Weakness
Prevents the customer base to expand into all income markets as an average earning individual does not have the disposable income to spend on a Patek Philippe watch.

Distribution
Over 500 stores worldwide.

Promotion
Back of magazines (CAR)
Strength
We are reaching their target audience.
Weakness
It is their only form of visual awareness


Internal Audit

Demographic
Age – 35+ (mature and established individuals)
Life Cycle- Upper Class (Typically Business Men)
Gender- Traditionally Male orientated however in recent years Patek Philippe have slightly diversified to women.
Income – unlimited disposable income
Geographic
-Mainly Asian countries and select parts of Europe
Psychographic
Social Class- High
Life Style – Luxury business style, used to the wealthier things in life
Behavioural
Occasion – business meetings/meals, business trips events etc
Benefits- makes a statement/impact, timeless, passed down through generations and products are repaired irrespective of when the product/model was bought.


Target Profile
Marketing Objectives

Concentrated target marketing approach is taken so that we are focused on only one segment.
We will focus on high class business men with families to carry on the tradition of Patek Philippe to the next generation through incorporating our clock face into a Rolls Royce car. Thus creating a new type of family heirloom our customers crave.

Evaluating marketing segments- as we are combining Patek with Rolls Royce we are entering a whole new market therefore there will be no competition. However now we will have to take into consideration the needs of the customers of Patek Philippe and the new Rolls Royce consumers.
Patek Philippe are aware that we have very specific exclusive customers and we focus onto this and the high emotional value we bring.
Our target customers come to Patek Philippe for its exceptional workmanship and high emotional value that the watch provides. (Patek Philippe SA, 2012a). Our target segment is totally characterised by our customers and their willingness to invest a large amount of their money to acquire one of our traditional elaborate wrist watches of high emotive value. To do this we emphasise on our heritage and the emotional bond it brings to generations.

Targeting
Positioning/Perceptual Map
Ansoff's Matrix
BCG
Strategy
Offensive Strategies
We use a Bypass attack as a strategy to gain market share and attack competition, collaborating with Rolls Royce allows Patek Philippe to move into an area where competitors are not active.
Defensive Strategies
The defensive strategy we have undertaken is the mobile defence as we have switched into a new area of interest to keep the brand up to date with new trends and to retain market share


If we do not reach our objectives and they are invalid we will allow Rolls Royce to promote in their own showrooms to create awareness of the Patek Philippe collaboration and to promote directly to Rolls Royce potential customers.

Contingency Plan
How can we ensure arrival?
1st year
Centrefold
• Full page, four colour ad in Forbes: £210,000x6=£126,000
• Full page, four coloured in car: £212,000x6 = £1272,000
• Full page, four, coloured ad in yachts= £200,000
• Front cover of Patek own magazine £20,000
• Full page, four colour ad in Patek: £ 10,000x12=120,000
Total cost=£2,872,000
• Web design in Patek Phillipe site= £1,500,000
• Letters to current Patek customers= £100,000
Totak cost end of year one= £5,372,000

2nd Year
• Link with rearch manager about enquiries made, 5 staff required to reply to emails/phone calls about what ad was most effective: £27,000x5 (£162,000)
• Full page colour ad in Forbes April edition 2016 (launch month): £210,000
• Full page four colour ad in Car: £212,000x12= £2,544,000
• Full page four colour ad April edition in Patek Philippe= £200,000
• April front cover of Patek= £20,000
Total cost: £3,136,000
End of year 2= £3,759,335
• April 2016: prototype will be launched and people who are intrested can start to order
• 2 launch places: Abu Dhabi- Yas Viceroy = £253,075
Monaco- Terrasses de Frontvielle= £370,260
• Other expenses: £500,000
Total cost: £1,123,335

Year 3
• Full page colour ad in Forbes: £210,000 x6 =£1,260,000
• Full page four colour ad in Car: £212,000x12= £2,544,000
• Full page four colour ad in Patek Philippe= £200,000x6=£1,200,000
Total cost: £6,004,000

Total cost overall = £16,268,670
Budget allocation = £20,000,000

How might we get there?
Marketing Programmes Full transcript More presentations by abi grieveson The Impact of Consumption Vision and Emo...

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